If you’re a business owner, then I’m sure you’ve heard of brand photography. But what exactly is it, and what can it do for your business? Professional photos of yourself and your team can take your business from good to great! Just as you should invest in marketing essentials like logos and websites, there are so many reasons why you need to hire a branding photographer.

What Is Brand Photography?

Brand photography is a type of photography that helps tell a story about your brand. It can tell your audience, what you do, who you are, and give them a glimpse into what it’s like to work with you. It’s a very big misconception that branding photography has to look super put together and professional, but it’s more important that these photos showcase your personality and that you have fun while taking them!

People Shop From People

Whether you’re a service provider or you’re selling products, you’re going to have a better chance of connecting with your audience if they see your face. Your customers want to get to know you and the best way for them to do that is through branding photos that capture your personality! Just think of the brands that you LOVE buying from. Are they a faceless brand that gives you zero insight into their life? Or do they post cute branding photos of themselves that let you get to know them?

Great First Impression

The images you use to advertise your business are going to be the first things most potential clients or customers see. You can write as much amazing copy as you want, but if your photos are lackluster, your brand is going to suffer. So how do you ensure that your brand is sticking in people’s minds? You have amazing branding photos taken by a professional! And when you use a branding photographer, you are choosing high-quality photos that will make your audience take you seriously. Smartphone cameras just don’t cut it when it comes to making your brand shine!

Increase Engagement 

It may or may not surprise you that photos that show people’s faces do so much better than graphics with text or stock photos, especially on Instagram! Like we talked about above, people purchase from people. Your audience might have started following you from your cute graphics, but they’re going to stick around because of who you are, and you can show them that through branding photos!

Foster Trust

It’s incredibly difficult to trust someone you’ve never seen! People like to see who they’re supporting when they interact with your business, and photography is a great way to tell your story so your clients can get to know you and feel more comfortable working with you. Photography is also a way to give an inside look into your business, so customers have a better idea of where the product or service is coming from.

Brand Consistency

A professional branding photographer will not only take beautiful photos for your business, but they will make sure that the images work cohesively with the other visual elements of your brand. That means that instead of clashing with your logo and color scheme, the images will work with what you already have to become essential parts of your marketing strategy! 

Be Unique

Hiring a branding photographer means obtaining your own images that are unique to your brand. No more using stock photos like your competitors! Sure, stock photos can look clean and nice, but they weren’t made specifically for your business, so they won’t perfectly represent you! And everyone has access to them, which means your competitors could be using the exact same photos (YIKES!). With your own professional photos, you will be able to set yourself and your business apart from those who copy and paste the same stock images over and over because they’re “good enough.” Advertise YOUR business with YOUR images!

It doesn’t matter whether you need professional images for your website, social media, or print ads. You can do so much with quality branded photos! Branding photography is a great way to increase your outreach and invest in your business. If you’re interested in leveling up your marketing strategy with high-quality photography, reach out to me over on my contact page!