Getting professional branded photos is a key step for any entrepreneur who wants to make the most of their brand. When you’re able to put your face on your business through branding photography, you’re letting your customers or clients know that they’re working with a real person. You want them to know that you’ll provide a quality service while showing a side of your personality as well. So, what clothes will show your target audience that you’re a good fit for them? Here are some rules of thumb when it comes to picking outfits for branding photoshoots.
Even though you’re taking professional photos, that’s no reason to shy away from color. A bright top or colored pants will make your photos pop and are a great way to show some personality. Try to stick to solid colors and avoid anything to vibrant or distracting like neon colors and busy prints. It’s also a good idea to take your logo and company colors into consideration: think about how your outfit will look on your website and choose a look that will flow with your brand.
Accessories are a great way to add some visual interest to an outfit while expressing some individuality. When it comes to jewelry, less is definitely more. A statement necklace with large dangly earring might be a bit much, but pair those same earrings with a simple pendant and you have a better option. The key is to keep things simple and choose pieces that won’t be distracting.
Reflect Your Brand
Think about the service you provide when choosing your outfits. Are you in a more traditional industry where a professional business look would feel more natural? Or is your business more creative where there’s more opportunity for a casual wardrobe? Basically, you want the looks you choose to line up with what you actually do. Your potential clients might be thrown off if you’re a lawyer but you decided to wear jeans and a tee shirt for your branding photos.
You’re going to want to bring more than one outfit to your branding photoshoot so you leave with variety in your photos. This can mean head-to-toe outfit changes, or even just a couple different tops to change up the colors. Depending on your industry and location, you can throw in some more casual shots of you at home in a day-to-day outfit, and then switch to a business casual look for more professional shots. Think about what will show your target audience that you’re a professional and think about what will show them your personality. You’re a real person and they want to see that, so choose clothes that you would normally wear.
Whatever you decide to wear to your branding photoshoot, you want to make sure that it represents your true self. You are the face of your brand so you want to communicate your personality the best that you can. Most importantly, you want to feel strong and in control when taking your branding photos, so wear what makes you feel comfortable and confident.